Amazon is a huge growth opportunity for CPG brands, but it also comes at a cost: rising ad costs, fees, and aggressive discounting can eat at margins quickly. Saniya Aggarwal, Co-founder of Prima Mode, will share how to:

• Read the real Amazon P&L — the fees, costs and ad spend that sit between gross revenue and what you actually keep
• Build a profit-first framework before scaling ads — so growth doesn't accelerate margin compression
• Audit the four areas where brands leak margin without knowing it: listings, advertising, inventory and operations
• Know what good actually looks like — benchmarks for TACoS, net profit and ad sales mix at each revenue stage